Sunday, November 21, 2010

JUST ANNOUNCED - Shanghai Expo ICP Pavilion Receives Esteemed THEA Award for Groundbreaking Interactive Mobile Device ~ Media content Produced/Directed by Mindi !

The Themed Entertainment Association announced the recipients of the 2010 THEA Awards at last week’s IAAPA convention (International Association of Amusement Parks & Attractions) in Orlando, and... the first-of-it’s-kind custom interactive mobile device, for which Mindi produced & directed over 40 interactive and animated segments and games, received the THEA Award for the best “Integration of Technology and Storytelling”! Mindi was part of the team from BRC Imagination Arts, who built and produced the entire pavilion. Mindi's Media producing/directing efforts have helped contribute to at least 6 other awards for the Information and Communications Pavilion including two gold 2010 Event Design Awards: Best Interactive Element and Best Use of Media/AV. The Pavilion also won three Honorable Mentions in Exhibitor Magazine's awards for the Shanghai 2010 World Expo: Best Use of Technology, Best Presentation and People's Choice. The pavilion, sponsored by China Mobile and China Telecom, hosted over 3 million visitor in only 6 months, and was one of the most popular pavilions at the Shanghai World’s Expo.

The ICT Mobile Device speaks 4 languages! (so all 40+ media pieces had to be created in 4 languages each... OY!)
© BRC Imagination Arts, Inc.
The THEA Awards recognize and honor excellence in the creation of extraordinary visitor experiences, attractions, exhibits and places. Other THEA’s were awarded to: Universal Resorts for “The Wizarding World of Harry Potter” Ride at Universal Studios Islands of Adventure, and to Disney California Adventure for “The Wonderful World of Color”, among others (not bad company to keep!!). There were 15 total THEA’s awarded.
Click here for the full article.

Every visitor gets a custom ICT Mobile device which provides additional media content that plays in sync with 2 large-format theatrical films.
© BRC Imagination Arts, Inc.

Check the other postings below for more cool info and images on Shanghai Expo 2010 and Mindi's other media producing and directing projects.