JUST ANNOUNCED - Shanghai Expo ICP Pavilion Receives Esteemed THEA Award for Groundbreaking Interactive Mobile Device ~ Media content Produced/Directed by Mindi !

The Themed Entertainment Association announced the recipients of the 2010 THEA Awards at last week’s IAAPA convention (International Association of Amusement Parks & Attractions) in Orlando, and... the first-of-it’s-kind custom interactive mobile device, for which Mindi produced & directed over 40 interactive and animated segments and games, received the THEA Award for the best “Integration of Technology and Storytelling”! Mindi was part of the team from BRC Imagination Arts, who built and produced the entire pavilion. Mindi's Media producing/directing efforts have helped contribute to at least 6 other awards for the Information and Communications Pavilion including two gold 2010 Event Design Awards: Best Interactive Element and Best Use of Media/AV. The Pavilion also won three Honorable Mentions in Exhibitor Magazine's awards for the Shanghai 2010 World Expo: Best Use of Technology, Best Presentation and People's Choice. The pavilion, sponsored by China Mobile and China Telecom, hosted over 3 million visitor in only 6 months, and was one of the most popular pavilions at the Shanghai World’s Expo.


The ICT Mobile Device speaks 4 languages! (so all 40+ media pieces had to be created in 4 languages each... OY!)

© BRC Imagination Arts, Inc.

The THEA Awards recognize and honor excellence in the creation of extraordinary visitor experiences, attractions, exhibits and places. Other THEA’s were awarded to: Universal Resorts for “The Wizarding World of Harry Potter” Ride at Universal Studios Islands of Adventure, and to Disney California Adventure for “The Wonderful World of Color”, among others (not bad company to keep!!). There were 15 total THEA’s awarded.

Click here for the full article.

Every visitor gets a custom ICT Mobile device which provides additional media content that plays in sync with 2 large-format theatrical films.

© BRC Imagination Arts, Inc.

Check the other postings below for more cool info and images on Shanghai Expo 2010 and Mindi's other media producing and directing projects.

Shanghai Expo 2010 ~ Mindi is getting tons of Press!

Wow... Our pavilion, the Information and Communications Pavilion, is turning out to be one of the most popular ones at the Expo. It showcases the future of communication technology and I produced and directed over 80 media segments that are shown on high definition monitors throughout the pavilion and also on 8,000 custom built handheld devices.  I was part of the team from BRC Imagination Arts. You can check out the article in IN PARK Magazine by clicking HERE:

 Or, link directly to the article that showcases my work on the pavilion by clicking here.

But be sure to come back to this blog and scroll down to see AMAZING PHOTOS OF THE PAVILION and other cool media work!

Back From China ~ Images of the Shanghai World’s Expo !

What an awesome experience! Here’s a little tease of the…count ‘em… 86 animated and interactive media pieces I produced for the Information and Communications Pavilion at the Shanghai World’s Expo 2010 (presented by China Mobile and China Telecom). This enormous World’s Fair will be running until the end of October and is expecting 70 million visitors! I was hired by BRC Imagination Arts, one of the leading World’s Fair attraction design companies, to create all of this media, starting with 18 high definition pieces for the exterior Welcome Garden where visitors cue up to go inside. Here is the exterior of our pavilion showing a few media samples, day and night:

 

Why oh why does this blog make the video so compressed???

In the Welcome Lobby visitors are given a custom made touch screen handheld device that they can use on their journey through the pavilion to collect imagery and information that will be saved for them on their own web page that this system automatically builds for them.  I produced all of the media on the handheld device and on the orientation videos. 

 

In the preshow theater, a wall mural comes alive to guide visitors through the history of telecommunications.  I produced the clips on the Handheld device that sync with this show.  These are actual historical photographs that were also used as visual reference to create the larger film.  The pavilion’s sponsors are the 2 largest telephone companies in the country; China Mobile and China Telecom.

 

 

The main theater has a huge screen and 33 more that form a barrel ceiling overhead.   Here the handheld device is used to help the characters realize their dreams by utilizing futuristic communications technology.

(background photo courtesy Brian Smith)

For the Post Show I produced/directed six 8-minute HD videos showcasing future technology that entailed more than 260 layers of composited 2D and 3D animation combined with live action footage. Here visitors can use their handheld devices to play an RFID triggered dream lantern collecting game. When visitors swipe their device in front of the backlit panels under the monitors, a 3D magic spinning lantern that represents one of the future technology concepts is triggered to fall into the game board.

 

AS OF AUGUST 28, 2010 A NEW FANTASTIC VIDEO SHOWCASING OUR PAVILION WAS PUT ON YouTube BY BRC IMAGINATION ARTS, CLICK HERE TO SEE IT, BUT PLEASE COME BACK TO MY BLOG!  I produced & directed all of the media shown in this video either on monitors or on the handheld devices.

Click here to go to BRC Imagination Arts website, the creator, designer and executive producer of the pavilion.