Wednesday, October 26, 2011


The New "Eco-Challenge" exhibit opened last month at the Discovery Science Center in Santa Ana, CA.  Mindi produced & directed three custom immersive interactive games that educate children about how to make environmentally-friendly choices while food shopping and recycling. She was contracted by Cinnabar, California and collaborated with the Discovery Science Center to bring their concept to reality. Mindi and her team created 6 life size 3D animated fun and quirky characters called the "Eco Crew" that are stationed at each department and give children clues to win the Eco-Shopper game:


The Museum really publicized the new Exhibit!

When visitors first enter the "Discovery Market" they are greeted by Sandra, who tells them to "grab a cart" and gives a fun introduction about how the game works.
Click here to see her video (but be sure to hit "back" and come back to this page!)

Each of the animated clerks also appear on the "Eco-Shopper Game" that is played on the Shopping Cart Monitor.

Courtney, the hippie-dippie produce clerk, explains how 50% of our landfills are filled with rotten food! Meanwhile, players are shopping and learning lots of fun information about how produce is packaged and shipped to the store.  Care was taken in the creation of each character's animated environment to exactly match the actual fabricated sets created by Cinnabar.

Oh, here is Courtney grabbing a quick mediation while she is waiting for someone to push the "help" button!
Click here to see Courtney's video!

And this is Roxy, the Bakery Clerk. Click here for her video.

Susie, the Meat & Seafood Clerk, is very passionate about getting out her message to avoid wasteful packaging.  Definitely check out this video by clicking here !

Players choose a shopping list on the screen and and are directed to shop around the store by going to each department to answer questions. They use the scanner attached to each cart to scan the barcode of the product they choose as the correct answer.

When they scan the item they choose as the correct answer, it is "virtually" added to their cart.

One of the other games is "Race to Recycle", where players race against the clock to quickly sort trash coming out of the back of a full sized garbage truck into one of four categories.
photo courtesy Discovery Science Center

Zac is the Eco-Crew member that introduces the Race to Recycle Game. He is the Waste Hauler.

Mindi created lots of short 3D animated video clips that are called up to play on the trash bin screens via Show Control, based on the players performance.

And another regular kid was transformed into a "Green Superhero"!
Thanks for checking out the Eco Challenge Exhibit's media production !

Sunday, July 31, 2011


The Architectural wonder known as the “Welcoming Hand of Singapore” is the ArtScience Museum, the first museum to explore the connection between the Arts and the Sciences: 
 photo: Pappu | Photography

The Museum is part of the Colossal Megastructure below, the recently opened Marina Bay Sands Resort (which was featured on National Geographic’s “Megastructures” TV show), that has now transformed the skyline of Singapore.  The $6 billion resort houses the largest Casino in the world, and is made of three 55 story hotel towers and a cantilevered roof deck that connects all 3 buildings:


The rooftop "Skypark" has the longest infinity pool in the world (that would outstretch the Eiffel Tower if it was laid down!):


Here is the first day of pre-install where we're aligning the four projector streams with the screens and figuring out frame rates, compression schemes, etc… to optimize the viewing experience. Shown below with client Mark Hayward of Idea Monkey, Inc., the Museum's producer.

Voila! The film is complete.  It was created utilizing hundreds of layers of After Effects animation incorporating thousands of archival images & video, and is displayed on 4 High Definition screens. All 4 screens rotate in sync so the film had to be rendered at almost 8k resolution (all 4 screens simultaneously) to give a truly 3D feel to the experience in the gallery:
The film profiles famous Artists and Inventors throughout history who have incorporated Science into their work, and Scientists whose inventions are a Work of Art!

Saturday, July 23, 2011


The THEA Awards are given annually for excellence in the area of "Themed Entertainment" consisting of Theme Park Attractions, World's Fairs and Museums. The formal "Red Carpet" Awards Banquet was held at Universal Studios. 
The interactive device that Mindi produced/directed the media for, as part of the team from BRC Imagination Arts, won an esteemed THEA Award for "excellence in the Integration of Technology and Storytelling" for the Shanghai World's Expo Information & Communications Pavilion.
Everyone present saw the video showing the highlights of the ICT interactive mobile device created for the Shanghai Expo.
Mindi is a winner!!
And, in case you can't read the fine print: