Wednesday, July 14, 2010

Back From China ~ Images of the Shanghai World’s Expo !

What an awesome experience! Here’s a little tease of the…count ‘em… 86 animated and interactive media pieces I produced for the Information and Communications Pavilion at the Shanghai World’s Expo 2010 (presented by China Mobile and China Telecom). This enormous World’s Fair will be running until the end of October and is expecting 70 million visitors! I was hired by BRC Imagination Arts, one of the leading World’s Fair attraction design companies, to create all of this media, starting with 18 high definition pieces for the exterior Welcome Garden where visitors cue up to go inside. Here is the exterior of our pavilion showing a few media samples, day and night:

Why oh why does this blog make the video so compressed???

In the Welcome Lobby visitors are given a custom made touch screen handheld device that they can use on their journey through the pavilion to collect imagery and information that will be saved for them on their own web page that this system automatically builds for them.  I produced all of the media on the handheld device and on the orientation videos. 

In the preshow theater, a wall mural comes alive to guide visitors through the history of telecommunications.  I produced the clips on the Handheld device that sync with this show.  These are actual historical photographs that were also used as visual reference to create the larger film.  The pavilion’s sponsors are the 2 largest telephone companies in the country; China Mobile and China Telecom.

The main theater has a huge screen and 33 more that form a barrel ceiling overhead.   Here the handheld device is used to help the characters realize their dreams by utilizing futuristic communications technology.
(background photo courtesy Brian Smith)

For the Post Show I produced/directed six 8-minute HD videos showcasing future technology that entailed more than 260 layers of composited 2D and 3D animation combined with live action footage. Here visitors can use their handheld devices to play an RFID triggered dream lantern collecting game. When visitors swipe their device in front of the backlit panels under the monitors, a 3D magic spinning lantern that represents one of the future technology concepts is triggered to fall into the game board.

AS OF AUGUST 28, 2010 A NEW FANTASTIC VIDEO SHOWCASING OUR PAVILION WAS PUT ON YouTube BY BRC IMAGINATION ARTS, CLICK HERE TO SEE IT, BUT PLEASE COME BACK TO MY BLOG!  I produced & directed all of the media shown in this video either on monitors or on the handheld devices.

Click here to go to BRC Imagination Arts website, the creator, designer and executive producer of the pavilion.

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